President's Review

President's Review - Kari Kauniskangas

"We are excited about our opportunities, motivated by our strong brands and products, and ready to provide great experiences to our consumers." –Kari Kauniskangas, President and CEO

"We are excited about our opportunities, motivated by our strong brands and products, and ready to provide great experiences to our consumers." –Kari Kauniskangas, President and CEO

Facts and Figures

Net Sales


EUR million

Operating Profit

Excl. Non Recurring items


EUR million

Cash flow from

Operating Activities


EUR million

Net Sales 2015
Earning per Share and Dividend per Share 2015
Net Sales by Business Region 2015
Net Sales by Business Unit 2015
Sales by Brand 2015
Share Price
Shareholders distribution
Number of shareholders

Sales Regions / Where we Operate


Fiskars continued to strengthen its market position in Europe. Our key Scandinavian Living brands, Iittala and Royal Copenhagen, demonstrated good growth, and English & Crystal Living brands Waterford and Wedgwood expanded their reach. The Functional business, focusing on the Fiskars brand, increased its market share for garden tools and expanded in the kitchen products category.

The Americas

Fiskars continued to bring consumer-driven innovation to its product portfolio in the Functional and Outdoor businesses in the Americas. The acquisition of WWRD created a strong position for Fiskars in the Living business in the region.


Fiskars achieved several important milestones in the Asia-Pacific region in 2015. The regional hub in Hong Kong helps Fiskars to better recognize local market needs and regionally coordinate the company’s sales efforts. The acquisition of WWRD further strengthened Fiskars’ position in the region.


Fiskars’ Other segment contains the Group’s investment portfolio, the real estate unit, corporate headquarters, and shared services. In November 2015, Fiskars signed an agreement to sell the boats business, also part of the Other segment. The transaction was completed at the beginning of January 2016. Fiskars’ real estate unit manages and develops the birthplace of the company, the Fiskars Village. Fiskars Village was chosen as the best domestic travel destination 2015 by the Finnish Guild of Travel Journalists.

Renewing Fiskars Culture

We believe that the highest level of performance is achieved when strategy, structure and culture are aligned. Including employees from WWRD, Fiskars Group employs approximately 9,000 people in 30 countries and has a more diverse employee base than ever.
Equipped by Fiskars

Our employees are equipped by Fiskars

Equipped by Fiskars

Employees by Business Region

Year 2015 in Brief


Integration and turn-around of the acquired watering business begins.


Both Living Products and Functional Products brands take part in Europe’s biggest homeware trade show: Ambiente.


Fiskars international kitchen launch proceeds in Europe with the new Go Breakfast kitchen tools. Read more»


Iittala takes part in Salone del Mobile Fair in Milan, Italy.


Fiskars Corporation acquires the renowned WWRD and extends its portfolio with iconic luxury home and lifestyle brands. Read more»

Iittala’s Ruutu receives further recognition, this time the Red Dot: Best of the best award. Read more»


Fiskars Functional Products received the Red Dot Winner 2015 Award for the 4th Generation Axe series, the WoodXpert Range, and the EVO Multi-purpose Container and Planter. Read more»


Fiskars Corporation completes the acquisition of WWRD and extends its portfolio with iconic luxury home and lifestyle brands.


Fiskars appoints Alexander Matt as Senior Vice President, Brand and Marketing and member of the Group’s Executive Board. Read more»


Fiskars Corporation announces a restructuring program to continue to optimize its global supply chain network in Europe and Asia. Read more»

Fiskars wins two Teacher’s Choice Awards for kids scissors in the Americas for the 11th time in a row.


Iittala launched in Hong Kong with opening of a first shop-in-shop.


Fiskars continues to focus on global consumer goods – agrees to sell Buster Boats to Yamaha. Read more»

Fiskars Innovation the IsoCore series featured on Fast Company.


Waterford rings in the New Year at Times Square in New York for the 18th year. Read more»

Annual Report 2015
pdf (6.57 MB)
Annual Review 2015
pdf (4.55 MB)
Financial Statements 2015
pdf (1.07 MB)