"We are excited about our opportunities, motivated by our strong brands and products, and ready to provide great experiences to our consumers." –Kari Kauniskangas, President and CEO
President's Review
"We are excited about our opportunities, motivated by our strong brands and products, and ready to provide great experiences to our consumers." –Kari Kauniskangas, President and CEO
Facts and Figures
Net Sales
1,105.0
EUR million
Operating Profit
Excl. Non Recurring items
65.1
EUR million
Cash flow from
Operating Activities
47.6
EUR million
Sales Regions / Where we Operate
Europe
Fiskars continued to strengthen its market position in Europe. Our key Scandinavian Living brands, Iittala and Royal Copenhagen, demonstrated good growth, and English & Crystal Living brands Waterford and Wedgwood expanded their reach. The Functional business, focusing on the Fiskars brand, increased its market share for garden tools and expanded in the kitchen products category.
The Americas
Fiskars continued to bring consumer-driven innovation to its product portfolio in the Functional and Outdoor businesses in the Americas. The acquisition of WWRD created a strong position for Fiskars in the Living business in the region.
Asia-Pacific
Fiskars achieved several important milestones in the Asia-Pacific region in 2015. The regional hub in Hong Kong helps Fiskars to better recognize local market needs and regionally coordinate the company’s sales efforts. The acquisition of WWRD further strengthened Fiskars’ position in the region.
Other
Fiskars’ Other segment contains the Group’s investment portfolio, the real estate unit, corporate headquarters, and shared services. In November 2015, Fiskars signed an agreement to sell the boats business, also part of the Other segment. The transaction was completed at the beginning of January 2016. Fiskars’ real estate unit manages and develops the birthplace of the company, the Fiskars Village. Fiskars Village was chosen as the best domestic travel destination 2015 by the Finnish Guild of Travel Journalists.
Renewing Fiskars Culture
We believe that the highest level of performance is achieved when strategy, structure and culture are aligned. Including employees from WWRD, Fiskars Group employs approximately 9,000 people in 30 countries and has a more diverse employee base than ever.
Year 2015 in Brief
January
Integration and turn-around of the acquired watering business begins.
February
Both Living Products and Functional Products brands take part in Europe’s biggest homeware trade show: Ambiente.
March
May
Fiskars Corporation acquires the renowned WWRD and extends its portfolio with iconic luxury home and lifestyle brands. Read more»
Iittala’s Ruutu receives further recognition, this time the Red Dot: Best of the best award. Read more»
June
Fiskars Functional Products received the Red Dot Winner 2015 Award for the 4th Generation Axe series, the WoodXpert Range, and the EVO Multi-purpose Container and Planter. Read more»
July
Fiskars Corporation completes the acquisition of WWRD and extends its portfolio with iconic luxury home and lifestyle brands.
August
Fiskars appoints Alexander Matt as Senior Vice President, Brand and Marketing and member of the Group’s Executive Board. Read more»
September
Fiskars Corporation announces a restructuring program to continue to optimize its global supply chain network in Europe and Asia. Read more»
Fiskars wins two Teacher’s Choice Awards for kids scissors in the Americas for the 11th time in a row.
Annual Report 2015
pdf (6.57 MB)
Annual Review 2015
pdf (4.55 MB)
Financial Statements 2015
pdf (1.07 MB)